UX & Product Design
Designing digital experiences that are intuitive, efficient, and built around real user needs.
I’m an experienced UX and Product Designer based in Hastings, New Zealand and available for ad hoc, freelance and contract projects.
From web platforms to apps, I help teams and businesses create products that work for both users and organisations.
Who am I?
Get to know a bit more about me
With over five years’ experience creating digital experiences, I work comfortably across startups, small businesses, and larger organisations, helping teams design products that are user friendly but also aligned with business goals.
My professional journey has been fuelled by a commitment to designing for social good. I believe in the power of design to bring about positive change, and I'm drawn to opportunities that value both innovation and social responsibility.
My Experience
Experiences & Qualifications
I work across the full UX and product design process, from research through to delivery and handover, collaborating closely with teams or working independently as needed.
I hold a Bachelor of Arts and a UX Nanodegree, grounding my work in user-centred thinking and practical delivery.
Sporty.co.nz (New Zealand)
Oct 2020 – Nov 2023
My Work - SportTech
Team Builder
Redesigning an outdated competition management web app that was desktop-only and difficult to use on mobile. Coaches and managers needed better mobile access and simpler navigation.
Impact
10+ years since original release
2,000 clubs and schools using TeamBuilder
26,000+ users with login access
Solution
Simplified interface to focus on team management
Mobile-friendly redesign with consistent controls
Enhanced filtering and bulk edit for faster workflows
Result
Coaches and volunteers now prefer using TeamBuilder on mobile during tournaments, while administrators retain full control on desktop. Users report improved efficiency and reduced frustration.
Personal Takeaways
Balanced long-term strategic goals with short-term client priorities
Strengthened project planning and time management skills as sole UX designer
Improved collaboration and communication with cross-functional teams
My Work - SportTech
Match Day App
Live scoring Mobile App that replaces paper score cards for submitting team lists and scoring on game day while also improving communication by displaying live scores on team websites.
Solution
Conducted user research with umpires, coaches, and scorers
Redesigned workflows for mobile usability
Developed high-fidelity prototypes tested with live users
Introduced ergonomic thumb access, clear visual event timelines, and simplified navigation
Impact
8 apps supporting different sports
340+ games scored weekly
600,000+ online registrations processed annually
Improved volunteer, player, and spectator experience
Result
Volunteers, scorers, and administrators now submit match scores digitally, reducing paper-based processes. Results sync automatically to team websites, improving visibility and engagement.
Personal Takeaways
Improved collaboration with cross-functional teams including developers, QA, product owners, and administrators.
Balanced commercial priorities with user experience improvements.
Enhanced leadership and communication skills through workshops, presentations, and user research sessions.
My Work - EdTech
Re-Source
Planning and preparing classes often takes longer than the class itself. Re-Source was a personal project while completing the Udacity UX Nano Degree.
Process
Conducted research via interviews, surveys, and observation of teachers
Mapped user needs, pain points, and opportunities for new resource-finding tools
Designed user flows, low & high fidelity wireframes, and prototypes in Figma
Tested designs with users, iterating based on feedback
Result
Created a prototype that reduces prep time for teachers, supports adaptability, and incorporates feedback for accessibility and usability improvements.
Personal Takeaways
Practiced end-to-end UX design, from research to high-fidelity prototypes
Learned to translate research findings into practical solutions
Gained insights into designing for efficiency, usability, and accessibility
Let's start the conversation
Whether you’re looking to improve an existing product, design a new platform, or just explore what’s possible, I’d love to hear about your project
Prefer email? You can reach me at info@cathfr.com
Catherine Frankum
Website Design | UX Design | Product Design
Crafting websites and digital experiences that are practical, user-friendly, and business-focused.
